In times when attribution and marketing ROI are grey areas for retailers, our traffic analytics solution provides a reliable measure for the performance of campaigns and promotions. With heat maps and dwell times to help you understand the effectiveness of end-cap and other promotions. The ability to attribute traffic to conversions with people counting and path analytics*.
* The data is anonymous so you are not infringing upon your consumers’ privacy. Our analytics does not store PII.
It allows you insight into – bounced traffic, repeat visitors, unique and first time visitors, and
Dwell times: Understanding dwell-time of shoppers gives insight into engagement rates – window shoppers, conversions, time spent on displays, end-cap promotions, PoP, etc. and the overall effectiveness of the store’s merchandizing tactics. The historical data could be used for predictive analysis to plan campaigns, promotions and displays. The knowledge of real-time location can be used to optimize experience in the store and outside by providing directional assistance within the store and by sending relevant information and tips.
Path Analytics: Understanding the hot zones and where shoppers spend the most time can help with reallocation of resources and planogram effectiveness.
Insight and data into where your shoppers are in real-time, what their shopping patterns are and how long they spend with you can be an invaluable source for Clienteling. The above two features can also be used to understand real-time employee location and path history, along with the ability to match employee location and skill with shopper needs.