FT. LAUDERDALE, Fla., Dec. 11, 2014 /PRNewswire/ — Bluvision, Inc. (www.bluvision.com) announces its acquisition of Delaware-based, Proximity5 (www.proximity5.com), the market leader in Bluetooth® beacon cloud campaign management platform. The acquisition supports growth of Bluvision and further expands its existing beacon management suite to a complete beacon marketing and campaign management solution.
The combination of Bluvision with Proximty5 offers customers a comprehensive Bluetooth® management system — packages that retailers, ad agencies and marketers need to deploy and manage beacon proximity campaigns with one simple CMS dashboard system.
“The Bluvision management platform has proven highly effective for successful marketing and advertising with multiple beacon deployments,” says Owen Geddes, CEO & Founder of Appflare. “The new combination of Bluvision and Proximity5 is a winning solution that offers us a complete solution to manage and analyze our customer’s campaigns.”
The enhanced cloud-based Beacon management platform allows customers to build micro location enabled apps around Bluvision BEEKS™ beacons in the BluZone™ cloud platform. BluZone™ provides enterprises with full beacon management, CMS and real-time analytics. In addition, the new CMS integration enabled by the acquisition adds a more robust user experience for new and existing mobile apps to share beacon proximity locations with third party apps or marketing systems.
Jimmy Buchheim, CEO of Bluvision Inc. said, “The acquisition represents an important step to our overall vision to provide our customers with the most advanced and comprehensive beacon management system.”